Start is coming to a Waitrose store near you!

Hands up if you’ve ever felt overwhelmed, confused or defeated when trying to pick out the better, more sustainable choices during your weekly supermarket shop.

You have? Us too! In fact, so many people find ethical shopping tricky that we’ve taken a stand. Start has teamed up with our partner Waitrose to make shopping responsibly so much easier.

For two weeks starting on the 29^th September, our little blue triangle will be appearing in Waitrose stores everywhere to point out the most resource friendly choices (and give you the reason why!). So, if you’ve ever wanted to get started being a more sustainable shopper – there’s never been a better time.

Just head into Waitrose and look out for the blue Start triangle – you might just find they’ll be pointing out some really good offers too!

And don’t forget to check out Start’s Facebook page and follow us on Twitter, where we’ll be giving you ideas of how to Start something good (look out for the hashtag #treadlightly).